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Leighton Ballett
Creative
automotive
food and drink
Clover
Croft Original
Dr. Pepper
Kronenbourg
Nescafé
Oxo
Randoms
Sharwoods
Tassimo
Toblerone
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Kronenbourg
Objective
Build a premium beer brand in a market dominated by Stella.
Strategy
Position Kronenbourg as the sophisticated, urban ‘Biere Francais’.
Result
Steady sales growth in the consumer and trade markets.
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Leighton Ballett
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